The Elephant in the Room story

In 2010, Justin Moore had a vision to transform the men’s grooming experience and he reached out to his brother-in-law and the former U.S. SBA Entrepreneur of the year, Clay Clark, to help turn his dream into reality. Having consulted with numerous franchises and the founder of Oxifresh, Jonathan Barnett, Clay recognized that Justin’s men’s grooming experience could be transformed into the ultimate low-cost, turn-key, residual-income producing franchise, but they needed Jonathan Barnett’s help. Clay arranged a meeting and the ultimate partnership was created with Justin focusing on the men’s grooming experience, Clay focusing on the marketing and system creation, and Jonathan focusing on what he does best, franchising.

Meet Justin, The Co-founder of Elephant in the Room

Justin started Elephant in the Room with the idea of tackling 2 “Elephants in the Room” at the same time. He wanted to create a sustainable way to give back to the community and to support the Boys Home for boys and young men who are being raised without father figures and he also wanted to deal with the fact that, in the men’s grooming industry, it’s really hard to find a men’s grooming EXPERIENCE that is excellent. The Elephant in the Room is allowing him to provide value to customers and value to the charities he supports at the same time.


Download Clay Clark’s Amazon
best-seller for free:

Start Here


Meet Clay Clark, The co-founder, and CEO of Elephant in the Room

Clay is the founder of Thrive15 and the constant wallet-losing former “U.S. SBA Entrepreneur of the Year.” He has been described by the folks at Yahoo as the “Jim Carey of Entrepreneurship.” He was “Metro Chamber of Commerce Entrepreneur of the Year” at the age of 20 and the “U.S. Chamber National Blue Ribbon Quality Award Winner” at the age of 27. As the result of his tireless tenacity and honey badger work ethic, he’s been able to found and co-found several successful multi-million dollar businesses including: DJ Connection, Elephant in the Room Men’s Grooming Lounge,,, etc. while finding the time to co-produce five children.

Over the years he’s been a business growth consultant, educator, and entertainer of choice for countless clients, including: Hewlett Packard, Farmers Insurance, Maytag University, Valspar Paint, O’Reilly’s Auto Parts, neurologists, roofers, bankers, staffing companies, apartment associations, athletic training facilities, auto care companies, bakeries, basketball coaching facilities, bridal apparel companies, business coaching companies, college alumni directors, college recruitment centers, call centers, commercial photography companies, commercial real estate firms, corporate entertainers, cosmetic surgeons, cupcake businesses, custom remodelers, dentists, dermatologists, online-educators, post-secondary educators, franchise developers, family medicine practices, franchise sales divisions, graphic designers, group fitness trainers, home security companies, hospitality and hotel management companies, internet marketing companies, jewelers, legal services, lenders / mortgage providers, lawyers, leadership trainers, limousine rental companies, medical staffing companies, ministries, motivational speakers, non-profits, oil and gas companies, online sales companies, orthodontists, party rental companies, personal computing companies, personal trainers, public relations companies, publishers, residential realtors, restaurant owners, franchise restaurant owners, retail appliance stores, retail paint sellers, social media marketers, paint wholesalers, rent-to-own centers, retail clothiers, retail sporting goods companies, sod farmers, supplement sales companies, valet companies, web developers, and yet to this day Clay has never done any work in the petting zoo industry. If you own a petting zoo, just give us a call. You have a niche that we want to scratch.

Clay once ran for mayor and lost. He prefers to wear a white shirt, red tie, and blue suit every day. He might also just be the palest man in American history.

Meet Jonathan, The Co-Founder of Elephant in the Room

After playing division-1 basketball at Oral Roberts University Jonathan earned his MBA from Colorado Christian University. He founded OxiFresh Carpet Cleaning ® in 2006. Since that time OxiFresh has become one of the nation’s fastest-growing franchises with over 300 locations in 43 states. At Elephant in the Room, he serves as the Director of Franchising.


“Yes, Justin Moore is my brother-in-law, but that is not what I respect about him. I respect Justin’s coachability at a time in his life when most would have quit. I respect Justin because he shadowed me for two years to master the art of “rising and grinding”  everyday at 4:00 AM while learning the diligence it requires to become a successful entrepreneur. Ideas don’t matter, it’s the execution of those ideas that matter. I respect Justin because while the world was sleeping, Facebooking, drifting or complaining he was busy turning his dreams into reality. I’m excited for you to learn how Elephant In The Room was started and I’m excited for those who have chosen to franchise with us to grow this wonderful business. I’m sure this book will just the first of many for Justin, but I don’t want to miss this opportunity to say, I am proud of him.” – Clay Clark (Former United States Small Business Administration Entrepreneur of the Year, CEO of The Elephant In The Room, and member of Forbes Business Coach Council)

WE ALL HAVE TO START SOMEWHERE by Justin Moore (Co-Founder of Elephant In The Room)

We all have a story and I believe our stories need to be shared. Our stories can encourage, motivate, inspire and even challenge others to be their best. In this book I share impactful principles and guidelines that I have personally learned through trial and error and through the priceless lessons that have been taught to me directly by mentors. To full understand my journey I want to first give you a glimpse into my childhood and the environment that I grew up in. It’s important to know my back story because the events from our early childhood often shape us into the people that we become as adults. You and I must realize that although negative events and experiences from our childhood may have shaped us into who we are today, we absolutely do have the power to change. As for me, I did not begin to take control of my life until the age of 26.


I vividly remember the day my mindset changed. I was at a loss. I had no career. My pursuit of professional baseball had officially ended way before I had anticipated and I felt I had no other talents to offer the world. I was financially, emotionally, and spirituality at the lowest point of my life. I was broke and living at my sister and brother-in-law’s house after having just ended a failed 7 year relationship with my ex-wife.


As I thought about where I was in life I realized that I was defining myself entirely based upon my current financial, relationship and professional status. After much soul-searching I soon realized that dwelling on the failures of my past were not helping me to become the person I wanted to be in the future. However, once I realized that every decision, every action and every choice I had made previously had gotten me to this exact moment in time I realized that I also had the power to make new choices and better decisions that would then in turn cause me to produce new results.


I then decided to just focus on making positive daily decisions while taking daily positive action steps. I resolved in my mind that I could succeed if I just stayed focus on taking daily small and positive action steps. At that moment my journey towards success began. The seed was planted. I did not realize it at the time but this journey towards success would take me nearly six years of rising and grinding and working through adversity, trials and tribulations. One thing I did know is that that things that were happening to me below the surface were making the difference. My mindset had now changed. It finally occurred to me that the only thing standing in the way of the achievement of my dreams was me.


My father was an extremely hard worker, I would like to say that I learned my hard work ethic from him. One thing I always remember him saying is “wherever you are working, whatever job you are doing, you better pay attention to every detail because you don’t know what skill you will need to carry with you to the next job.” My Dad’s career path did not involve following his passion, but it did involve supporting our family which both my sister and I appreciated. He found himself in a job that ended up becoming a career not because he loved it but because he now had a family to was providing for. My Dad was a hard worker. I don’t ever remember him calling in sick or complaining about working overtime or working the night shifts that he did my entire life.


My mother was loving and caring and was always wanting the best for me and Vanessa (my sister) and she helped me to realize the importance of showing your children loving care. As a young kid, I quickly observed that that even though my parents were great people and had amazing qualities the combination of them both created a perpetually toxic environment. They fought with each other and fought to keep the marriage together until I was 17 years old. During those 17 years they almost never stopped fighting. Our house was filled with verbal and physical violence on a daily basis. I vividly remember coming home from school and having the police at my house trying to help my mom and sort out their most recent out of control domestic dispute. The school bus driver was nice enough to drop me off at another kids’ house, but it was visible to all that there were 3 to 4 coup cars at the end of our street. To other kids this was not normal and they wondered what was going on, but I knew exactly what was going on.


Every day that I came home from school, I always wanted to be anywhere but at home. But when I was at home I was always worried that the bank was going to kick us out of our home again. I always worried about whether the repo men were going to take away our cars or our furniture again. As a kid I wasn’t sure how I was going to make it happen, but I did know that I never wanted to find myself living in either financial and relationship bondage. However, little did I know that I was becoming just like them. I was becoming a product of my environment and I was headed down the on the same tracks they went down although I thought and said I wanted a difference life.

Growing up in this daily toxic environment it impacted my my sister and I.

Because of the environment that were were raised in I tried to become a “peacekeeper” and a “peace maker.”  I simply could not handle any disagreement, and I didn’t know how to resolve conflicts without them escalating. I like the way my life was turning out, but I didn’t know how to change myself until I realized that as a man I simply people became a bi-product of my environment instead of living a purposeful and intentional life. I had to learn how to train my subconscious mind so that when life’s decision points appeared I would make good decisions. I soon realized that I wasn’t meant to be a people pleaser and I started writing in a journal while living at my sister’s house. While living with my sister three power things occurred:

  • I realized who I was and that it was up to me to build my character and my reputation.
  • I realized that I wanted to be source of motivational, inspiration and education for others.
  • I realized the power of mentorship and coaching as a shadowed Clay on a daily basis.

For one of the first times in my life I felt like I was not on the right track and that I could control the outcome. I knew this journey of intentional inspired living was going to be harder than anything I had previously done. I knew this journey would test me. I knew this journey challenge me but I also knew that the personal growth prize of this journey was not going to be found at the finish line. I knew that the character I had to develop and the person I would have to become to finish the journey was what this race was really all about. I knew it was going to be the daily small decisions that added up to the big impact that I was wanting to see in my life. I knew that I wanted to be a source of motivation, inspiration and education and I chose the path of opening a Men’s Grooming Lounge to do that.


It’s easy to be positive and happy when everything is going well, but my new found passion for life needed to be tested, I had to develop the ability to choose my perspective and how to react to things emotionally whenever I would encounter adversity. I knew I wanted Clay Clark my brother-in-law (former U.S. Small Business Administration Entrepreneur of the Year) to invest in me and to be both my partner and mentor in this new venture. At that time there was no name it was just and idea in my head. It was just a concept for the creation of a place where men could good and relax, partake in an uplifting conversation while enjoying a Tailored Haircut. I want to point out that I was intentional on who I wanted to partner with, Clay was someone that had strengths in areas that may be my weak spots just as my strengths may not be his.


It is important when building a team to insure that you have a solid brand or product. Clay would bring the systems and marketing while I would create the ground level experience and overall concept. Every Sunday at family day I found myself bringing up this men’s grooming concept to Clay. I brought it up enough times that I got his attention but it wasn’t what I was thinking. I would bring it up so much that he was to the point where he heard it so much that he actually threatened to ban me from his house if I brought it up again. Now I want to point out a few things, my perspective on a haircut experience wasn’t the same as his and I kept using the same approach. Like most men Clay had grown to tolerate haircuts, it was more like a choir similar to taking the trash out once a week. Getting a haircut was not something that Clay enjoyed getting or discussing.


Clay’s previous haircut experiences consisted of being stuck in waiting room sitting on those blue plastic chairs from kindergarten while reading old “People” and “US Weekly Magazines” as the young boys next to him attempted not to throw another temper tantrum. Clay was used to having stylist who reeked of cigarettes cut his hair while sharing the details of her most recent failed relationship to an ex-convict. The haircuts he received ranged from poor to terrible and 50% of the time at no point were his hairstyle requests accommodated while receiving the haircut. Because I knew that Clay was not understanding what I was saying, I decided not to give up but to change my approach.


I knew that he would pay his kids to massage his hands or to give him an actual scalp massage, so I knew that if presented right he too would see the value that a high-quality men’s grooming lounge could provide. One Sunday while at family day, Clay was sitting on the coach and watching his favorite football team (the New England Patriots) play. Little did he know, but I had prepared my presentation was ready to go. When it came time for the kids to give him his scalp massage I told them I had this covered, I proceeded to start with a hot towel and placed it on his face. Second I had him inhale a peppermint oil blend as I massaged his scalp. As the peppermint was setting in and the cool calming effect was taking place I removed the hot towel and applied a face moisturizer. As i was fishing I mentioned that this is part of what my Men’s grooming Lounge was going to offer. At that moment he started believing in the idea and wanted to know more. The next challenge was getting him to believe in me. That started a 2 year long journey.


I took me two years to earn Clay’s respect and trust. I worked side by side with him and assisted him to successful launch 2 other businesses during this time. During this time of working with Clay I saw him set his alarm for 4:00 AM everyday. I saw him make his to-do lists everyday and I saw him put in the grind needed to create the success he achieved. After two years of getting up early, making to-do-lists, walking fast and grinding with him I realized that he was a confident person because he made daily small commitments to himself and he actually honored those commitments. Rather that feeling dissonance as a result of setting goals and not completing them he actually became a more and more confident person every week I shadowed him. I started realizing that as a result of getting up at the same time as him, making my daily to-do lists and living a purposeful life I too was becoming a more confident person. I also realized that he was becoming more confident in me as a result of the consistent work-ethic that I was demonstrating on a daily basis.


During this process I had a lot of unanswered questions like:

  • When would be open?
  • When would we find a location?
  • Why are we spending time on all these other businesses when they have nothing to do with the Men’s Grooming?

I choose to focus and learn from all the experiences that Clay was providing me because I recognized that I was becoming a better person everyday and the might just have a plan. After work each day I invested my time into doing hours and hours of extensive research and preparing myself for the opportunity for when he would say yes. I had to insure that I was mentally and financially ready to take advantage of the trust that I had now built with my mentor. Then one day it happened. Clay told me that he would match me dollar for dollar when it came to investing in the men’s grooming lounge and that he would provide the physical space for our first location. He told me he would supply the marketing, the systems and he supplied the name, Elephant In The Room Men’s Grooming Lounge.

I Wish I Knew Then What I Know Now.

Have you ever looked back in life and said, “I wish I knew then what I know now”? The game-changing life lessons that we all learn along the usually come as a result of learning from mistakes. However, to help you avoid some of the pain that I have experienced along the way and in route to building The Elephant In The Room Men’s Grooming Lounge I have compiled what I believe to be some of the most insightful and impactive lessons, quotes and knowledge that every man needs to know to become successful.

Pay For the Food or the Light Bill

I remember growing up in a family where we struggled to pay rent each month. We had to decide whether to keep the lights on or to have food to eat. My parents were intentional about making sure that my sister and I went to public schools in districts with average higher income and I now understand why. Growing up, many of my friends’ parents were doctors, lawyers and business owners. Most of the time, my friends’ mothers didn’t have to work unless they wanted to.

Ingraining the Success Mindset

As a kid it appeared to me that my friends were somehow also ingrained with the mindset that they too would make over $100,000 per year. I didn’t realize this until later in life, but their mindset was created because it was taught to them by their parents that this level of success in life was normal. My friends didn’t know anything else. These kids who grew up in high income earning families are the kids who grow up to make more money than the average American. These kids grew up to live in houses that were bigger than the houses of the average American. These kids grew up to be adults who sent their kids to private schools if they wanted to. These kids would grow up to travel several times a year. To these kids all of this was normal. Intentionally or unintentionally, the parents of my friends instilled into their kids the mindset of achieving a level of success as a result of their overall work ethic and mindset.

Becoming an Entrepreneur at the Age of 26

My journey as an entrepreneur started when I was 26 years old. It was at this time that I first realized that every action and every decision had gotten me to that exact moment in time. All of my decisions up until that point lead me into the type of relationships I had and how much financial success I had not achieved. At that very specific moment in time, I decided to take control of my life and to change for the better. My decision to change happened in a split second, but the results took a little longer.

Building a New Foundation

It was like bulldozing a structure to the ground and starting to rebuild it from the ground up. The rebuild was going to go fast, because I new the foundation for ultra growth, you don’t have to go slow or grow slow and that’s what I decided. In less than 5 years I would go on to build a multi-million dollar brand that gave me time freedom and financial freedom, more than that it taught me the lessons I so desperately needed to learn in order to win.

Learning the Proven Principles

The same principles that I used to create the Elephant in the Room Men’s Grooming Lounge brand are the same principles that every successful person uses to create their own success. For me it was very important to be intentional about where I spent my time and who I spent my time with. I relentlessly focused on making sure to create a high quality brand that would be would be viewed as being valuable by my ideal and likely buyers. I focused on projecting to others the success that I knew I would someday achieve. Today I now realize that our thoughts are the deciding factor when it comes to achieving success and that our thoughts ultimately make the difference.

The 57 Words of Wisdom

  1. In order for others to take you seriously you must first take yourself seriously.

    “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk (The billionaire entrepreneur behind Tesla, SpaceX, PayPal, SolarCity, etc.)

  2. You know more about yourself than others do. Use this toward your advantage, don’t speak of your doubts, shortcomings, weaknesses or insecurities.

    “To know thyself is the beginning of wisdom.” -Socrates (A classical Greek philosopher who was credited as being one of the founders of modern Western Philosophy)

  3. The best way to help yourself is to help others by inspiring, motivating and helping them to grow.

    “You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar ((Motivational speaker and New York Times best-selling author)

  4. Determine what are you preparing for. Know your goals, take aim and fire.

    “There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.” – Napoleon Hill ((Best-selling author of Think and Grow Rich and the former speech writer to President Franklin Delano Roosevelt)

  5. To achieve your goal, your must have to have the mindset that you have already received it.

    “Genius is 1 percent inspiration, and 99 percent perspiration.” – Thomas Edison((The legendary inventor whose team created the first practical light bulb, the first recorded audio, and the motion picture technology while creating General Electric)

  6. What most people call setbacks you need to call setups. You need to view what most people would see as struggles as growth opportunities. You need to understand that strength only comes as a result of struggle whether we are discussing physical fitness, developing skills with your hands or developing as an entrepreneur. You must go through a process that involves overcoming adversity to do great things.

    “Every setback is a setup for a comeback. God wants to bring you out better than you were before.” – Joel Osteen (New York Times best-selling author and the Senior Pastor of Lakewood Christian Church in Houston, Texas)

  7. It’s not so much about spending time doing the right things, as it is about not spending time doing the wrong things. Sometimes it easier to eliminate and know what you shouldn’t be doing to free up the time.

    “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” – Steve Jobs (The co-founder of Apple and the former CEO of PIXAR)

  8. Your time is yours to give. You choose to give your time no one has the ability take it.

    “This is not about managing your time. It is about keeping Your whole life under control. Plan the life you want or live the life you don’t want…” – Lee Cockerell (Former Executive Vice President of Walt Disney World Resorts who once managed 40,000 team members)

  9. The person who is asking questions is in control of the conversation.

    “You don’t need a big close as many sales reps believe. You risk losing your customer when you save all the good stuff to the end. Keep the customer actively involved throughout the presentation and watch your results improve.” – Harvey Mackay (New York Times best-selling author and iconic sales trainer)

  10. You will fall to the level of preparation, the notion that you will rise to the occasion is false. Those who fail to prepare will lose.

    “My personal coaching philosophy, my mentality, has always been to make things as difficult as possible for players in practice, however bad we can make them, I make them.” – Bill Belichick (Legendary NFL football coach of the New England Patriots)

  11. The decisions to change takes a split second, it is the process that takes time. It’s like this with all things. You must embrace the process.

    “Transformation is a process, and as life happens there are tons of ups and downs. It’s a journey of discovery – there are moments on mountaintops and moments in deep valleys of despair.” – Rick Warren (The New York Times best-selling author, founder and senior pastor of Saddleback Church, an evangelical megachurch in Lake Forest, California, that is the eighth-largest church in the United States)

  12. The words we speak and hear can impact us either negatively or positively. For every word taken in from the environment around you that is negative, you must counterbalance it with three positive words.

    “Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles, and less than perfect conditions. So what? Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident, and more and more successful.” -Mark Victor Hansen (The best-selling author behind the Chicken Soup for the Soul series of books)

  13. Think it, write it, and speak it into existence.

    “Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins (New York Time best-selling author and motivational expert.)

  14. 30 day goal: Look in the mirror every morning and every evening and say; “I am happy, healthy, whole, blessed and successful” ten times.

    “If you can dream it, you can do it.” – Walt Disney (The famous co-founder of the Disney Empire who lost it all financially multiple times before finally achieving success with the Disney company)

  15. Is not so much about making others believe in you as it is making your subconscious a believer.

    “Winners never quit, and quitters never win.” – Vince Lombardi (The football player, coach, and executive in the National Football League (NFL). He is best known as the head coach of the Green Bay Packers during the 1960s, where he led the team to three straight and five total NFL Championships in seven years, in addition to winning the first two Super Bowls at the conclusion of the 1966 and 1967 NFL seasons.)

  16. You are the average of the 5 people that you spend the most time with.

    “You are the average of the five people you associate with.” – Tim Ferriss (The New York Times best-selling author of The Four Hour Work Week)

  17. Don’t use weak words. Don’t say “kind of”, “sort of” or “maybe.” Speak power words such as “definitely,” “I am in 100% agreement,” or “I will do get it done.”

    “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napoleon Hill (The best-selling author of Think and Grow Rich)

  18. Be early and hold to your commitments, this will be your character and at times it may be the only and most valuable thing you have.

    “A man has no right to occupy another man’s time unnecessarily.” – John D. Rockefeller (The son of a con artist who had to begin working at the age of 16 to support his family because his father abandoned his family)

  19. 19 Priorities: Support yourself before you look to support anyone else. The government isn’t that support line, you should support them.

    “You cannot help men permanently by doing for them what they could and should do for themselves.” – Abraham Lincoln (The 16th President of the United States who helped to end slavery in America)

  20. We live in America! You have the right to be to be freely offended, don’t get caught up with politics or religion but learn to work with like minded people. If we all try hard enough we can find something to disagree on.

    “Every day we have plenty of opportunities to get angry, stressed or offended. But what you’re doing when you indulge these negative emotions is giving something outside yourself power over your happiness. You can choose to not let little things upset you.” – Joel Osteen (New York Times best-selling author and one of America’s most well known pastors)

  21. Social media never attach your name to something negative. Keep negative emotions and feeling out of any post. Social media is a tool to judge someone’s character and morals.

    “If you must speak ill of another, do not speak it, write it in the sand near the water’s edge.” – Napoleon Hill (The best-selling author of Think and Grow Rich and the father of the modern self-help movement)

  22. If you personally lend someone money to help them out assume that you will never get it back. If you agree to lend someone money write up an agreement with details, the loan amount, the interest rate, and the payment amounts. Even with those circumstances I wish you good luck when it comes to collecting what you are owed.

    “If thou wilt lend this money, lend it not As to thy friends; for when did friendship take A breed of barren metal of his friend? But lend it rather to thine enemy; Who, if he break, thou mayest with better face Exact the penalty.” – William Shakespeare (The famous playwright)

  23. Never carry a monthly balance on a credit card. Don’t be a slave to the lender.

    “Credit is an ‘I love debt’ score.” – Dave Ramsey

  24. Save 10% of your income.

“If you cannot save money, the seeds of greatness are not in you.” – W. Clement Stone (The legendary best-selling author and motivational speaker)

  • If you are not willing to work, nothing will work.

    “And where I excel is ridiculous, sickening, work ethic. You know, while the other guy’s sleeping? I’m working.” – Will Smith (Smith has been nominated for five Golden Globe Awards and two Academy Awards, and has won four Grammy Awards.)

  • This world and the people in it owe you nothing, you must go and earn it.

    “Excellence is being able to perform at a high level over and over again. You can hit a half-court shot once. That’s just the luck of the draw. If you consistently do it… that’s excellence.” – Jay-Z (Originally known as Shawn Carter, he is one of the best-selling musicians of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his music)

  • Don’t be upset that someone has more than you. Just invest the time to asking yourself, how did they did do it? Ask yourself, why are they ahead of you? Then go make the changes.

    “Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.” – Martin Luther King, Jr. (The man and minister who was at the center of the Civil Rights Movement in America)

  • Body language speaks volumes. Learn to shake someone’s hand with a firm web to web double shake.Look people in the eye, don’t look around and wonder with your eyes.Proper posture is important. You should keep your shoulders back and your chin up.Effective communication is important. Open your mouth and enunciate your words.

    “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” – Dale Carnegie (Best-selling author of How to Win Friends and Influence People)

  • Dress the part. Be prepared, looking the part is half the battle.

    “People should not judge a book by its cover, but they do and it will never change.”

  • People either have a breakdown or a break through. Growth comes just after the breakdown feeling, if you don’t give up you will breakthrough.



“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn (New York Times best-selling author and iconic sales trainer)

  • To grow you have to leave some people behind, people finish the race at different times. Some people don’t finish at all. Don’t stop your race because others chose to stop there.

    “A few of the managers we spoke with for this book worried that the tour of duty framework might give employees “permission” to leave. But permission is not yours to give or to withhold, and believing you have that power is simply a self-deception that leads to a dishonest relationship with your employees. Employees don’t need your permission to switch companies, and if you try to assert that right, they’ll simply make their move behind your back.”― Reid Hoffman (The Alliance: Managing Talent in the Networked Age)

  • Success doesn’t care about race, religion, or gender. If you believe otherwise you have given up.

    “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell (A retired four-star general in the United States Army and the 65th United States Secretary of State)

  • Control your emotions or someone else will. It takes more control to do what is not natural and what is right.

    “If you are not doing hard things, you are doing the right things.” – Lee Cockerell ( Mentor and former Executive Vice President of Walt Disney World Resorts who once managed over 40,000 employees)

  • Celebrate the victories of others and speak positively over them, don’t resent or be jealous of their accomplishments, but be glad and excited.

    “Surround yourself with only people who are going to lift you higher.” – Oprah Winfrey (The teenage abuse and rape victim turned media mogul)

  • Pay yourself first.

    “In fact, what determines your wealth is not how much you make but how much you keep of what you make.” – David Bach (New York best-selling author of Automatic Millionaire)

  • Take care of your health. Both your mind and your body must have ongoing exercise and stimulation or atrophy will occur.

    “You either pay now or pay later with just about every decision you make about where and how you spend your time.” – Lee Cockerell (The former Executive Vice President of Walt Disney World Resorts who once managed over 40,000 employees at the world’s number tourist destination)

  • Always respect a women. That’s someone’s daughter, mother, sister, she is to be celebrated.
  • Do you want to be liked or respected? If you want to be successful it will require the disapproval of people that feel threatened.

    “Better to be feared than loved, if you cannot be both.” – Niccolo Machiavelli (The famous Italian diplomat, historian and philosopher)

  • Give compliments freely. Say please and thank you whenever possible. Verbal compliments are gifts.

    “I can live for two months on a good compliment.” – Mark Twain (Best-selling American writer and entrepreneur whose novels include The Adventures of Tom Sawyer, its sequel the Adventures of Huckleberry Finn (1885) and “The Great American Novel”.

  • When in doubt be early, overdress and don’t apologize. Excuses never matter and they never make a difference. No one ever made a million dollars by someone else feeling sorry for them.



“Before anything else, preparation is the key to success.”> – Alexander Graham Bell (A Scottish-born scientist and inventor who is credited with the inventing and patenting of the world’s practical telephone and founding the American Telephone and Telegraph Company (AT&T) in 1885.)

  • Wear clothes that fit and are appropriate. The difference in a professional rockstar and you is he gets paid to dress that way and you can’t afford to dress that way.

    “We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” – Malcolm Gladwell (Best-selling author of The Tipping Point, Blink, Outliers, etc.)


    “Look to create a win win, don’t just look at what benefits ..1ive arena, not a competitive one. Win-win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win-win means agreements or solutions are mutually beneficial and satisfying. We both get to eat the pie, and it tastes pretty darn good!” – Stephen Covey (The best-selling author of The 7 Habits of Highly Effective People)

  • If you consistently over deliver you will be overpaid. Your work ethic is yours. You take your work ethic everywhere. Don’t get fooled and allow yourself to feel underappreciated or under paid. Working under what you’re capable only hurts you and no one else.

    “Render more service than that for which you are being paid and you will soon be paid for more than you render.” – Napoleon Hill (Best-selling author of Think and Grow Rich)

  • You should always outwork your pay, this way you will alway be eligible for a raise.

    “When you embrace the process of your work, instead of focusing on the results, you’ll always be happier, plus do a much better job.” – Russell Simmons (The chair and CEO of Rush Communications who was the cofounder the iconic hip-hop music label Def Jam Recordings and the founder of the the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons’ net worth was estimated at $340 million as of 2011.)

  • View yourself as a brand, that will be projected to the masses.
    • How will you market yourself?
    • How will you be displayed?
    • What is your value?
    • Where is your placement?

    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett (The founder of Berkshire Hathaway and a man considered by many to be the best investor of his generation. Warren Buffett’s portfolio of investments include: Coca Cola, GEICO, See’s Candies, Bank of America, Omaha Furniture, etc.)

  • Everyone should contribute to society in one way or another and those that don’t will lose. Providing a service, paying taxes, volunteering, you don’t get ahead by doing less.

    “Lazy hands make for poverty, but diligent hands bring wealth.” – Proverbs 10:4 (The Bible)

  • “I can’t” should never be apart of your vocabulary. Replace “I can’t’ with “I am working on” or “I am improving at.”

    “Whatever the mind can conceive and believe, the mind can achieve.” – Napoleon Hill (Best-selling self-help author of all-time and the former personal apprentice for Andrew Carnegie)

  • Don’t spend what you don’t have, budget for unseen expenses and this will help give you peace of mind.

    “Act your wage.” – Dave Ramsey (Personal financial planning guru, New York Times best-selling author and national radio talk show host)

  • Success: WIll you do what’s required of you to get the results you want? Seldom will you see someone that will sacrifice and put this principle into action but most people will speak of their desire for success.

    “Just work like hell. You just have to put in 80 to 100 hour weeks every week. If other people are putting in 40 hour workweeks and you’re putting in 100 hour workweeks, then even if you’re doing the same thing … you will achieve in four months what it takes them a year to achieve.” – Elon Musk (The billionaire entrepreneur behind Tesla, SpaceX, PayPal, SolarCity, etc.)

  • Look to serve others and in return you will be served.

    “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, What’s in it for me?” – Brian Tracy (The New York Times best-selling author and world-renowned sales guru)

  • I could care less how you feel, speak of nothing unless its positive What the mind can conceive it can achieve. If you think positive or negative you are right either way.

    “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” – Conrad Hilton (The legendary founder of the Hilton Hotel and Resort chain)

  • Always portray trust, confidence, professionalism in the eyes of others. Do this by the way you speak of others that aren’t around and by keeping your word.

    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett (The founder of Berkshire Hathaway who is regarded by many as the most successful investor in American history)

  • Results Driven: Actions speak louder than words. Look at results, they are the best judgment of character.

    “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” – Benjamin Franklin (An American polymath who was one of the Founding Fathers of the United States. During his time, Benjamin Franklin was a renowned author, politician, scientist, inventor and diplomat. He alone convinced the French to supply the United States with the ammunitions and weapons needed to win the war against the British as the colonists faced certain defeat without the French support.)

  • Work on becoming a whole person with the hope that you will eventually find another whole person.

    “Always do your best. What you plant now, you will harvest later.” – Og Mandino (New York Times best-selling author and thought leader)

  • If you thought you would fail, would you even try?

    “Whether you think you can, or you think you can’t–you’re right.” – Henry Ford (The man who transformed the automobile industry with his refinement of the assembly line system of manufacturing)

  • At the very core of a man he wants to be a provider and leader, don’t deny yourself of this.

    “Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” – Thomas Jefferson (One of the Founding Fathers of the United States)

  • Whatever you’re doing and wherever you are working, pay attention because there is something, some skill that you will need to take with you in your next step you just know don’t which one.

    Education is the key to unlock the golden door of freedom.” – George Washington Carver (The famous botanist who was born a slave and went on to completely revolutionize the way Americans farm)


Looking for a time-freedom and
financial-freedom producing franchise?

The Elephant in the Room Turnkey Business Model

  • Turn-Key Marketing / Lead Generation
  • Call Center / Scheduling Center
  • World-Class Branding
  • Experience Enhancement
  • Franchise Support and Training
  • Hiring and Training Team Members

Learn more about our game-changing men’s grooming franchise opportunity

Elephant in the Room is the turnkey, low-cost, residual-income producing franchise you’re looking for.

Learn more about the Elephant in the Room business model today by calling 918.877.2219.

Learn more about owning an

Elephant In The Room

Franchise Today

This is your time to begin earning the time and financial freedom you deserve

To learn more about co-founder Clay Clark, listen to his hit radio show and daily podcast at

360 Tour Coming Soon